Pitched Perfect: The Art and Business of Selling Tents in South Africa

Let’s get one thing clear: selling tents isn’t about fabric and poles — it’s about creating temporary spaces that leave permanent impressions.

At Star Tents, we’ve spent years navigating South Africa’s terrain — both literally and metaphorically — learning how to convince venue owners, event planners, and dreamers that a patch of grass can become a premium experience.

This book isn’t filled with vague motivational fluff. It’s a hard-won guide for anyone trying to build something real in an industry full of overnight pop-ups, windstorms, and wedding planners who change their minds at the last minute.

We’ll show you how we went from pitching stretch tents in backyards to delivering glamping installations in the Karoo — and what it really takes to grow a brand that people trust with their once-in-a-lifetime moments.

If you’ve ever thought, “How do you sell something that gets taken down after the event?” — welcome. You’re exactly who we wrote this for.

Authored by TOP ten stretch tents sellers in South Africa Star tents